Wednesday

Exclusive Interview with NCLA Founder, Elin Dannerstedt: Nail Trend Tips and New Years Eve Nail Art







Enjoy a little California on your fingertips...

We sat down with our go-to nail trend expert and founder of (celebrity favorite) NCLA. Elin Dannerstedt gives us the skinny on what it's like to see trends in the lens of the California girl and dishes on the wear-now look for New Years Eve. Plus, book your appointment for a NCLA mani at Kitson on Robertson...I will see you there on NYE!

RSP: Tell us what kind of girl shops NCLA. 
Elin: NCLA appeals to so many different women — the fashion trend-setters, the glamourous girls who love glitter, and girls who dare to be different.



































RSP: NCLA is all about the California girl...which places inspire your line (and clever names) most?
Elin: Every place in LA in so different — from the beach to Hollywood — and these different areas and hot spots inspire us.  We also get ideas for new lacquers and wraps as we travel around the world, seeing trends in the lens of the California girl and creating something very "LA".

RSP: Where can we find you for a drink in L.A. and which nail lacquer will you be wearing?
Elin: Bottega Louie for a drink after work (which rarely happens!) and you'll find me wearing Moullhand Man Eater, an opulent dark purple that I love.

RSP: Where can we find NCLA?
Elin: We're so excited that NCLA is now spanning the country!  You can find us at our 'Nails A La Carte' Pop Up Manicure Bar at the flagship KiTSON store on Robertson Boulevard in Los Angeles from now through the end of December.

To book an appointment, email nailbar@shopncla.com or call 323.989.9917.  We'll be open on New Year's Eve for exclusive, custom New Year's Eve nail designs!

RSP: What is the biggest nail trend for winter?

Elin: Glitter! The holiday season is all about that special shine and sparkle, so we came up with really fun limited edition nail sets called "The Ritz" and "The Glitz" to showcase the trend!

RSP: Describe your personal style and how if influences your collection Elin:
I like to wear neutrals and classic pieces so that my nails always pop.  That's where you'll see me wearing colors and vibrant patterns — on my nails!  And, with our new collaboration with GLAMOUR Magazine, I'm now wearing the hottest designers on my nails, all for a good cause.  And you can too! Check out our exclusive NCLA x GLAMOUR nail wraps featuring the signature prints found in the Resort 2013 collections of 10 Crosby Derek Lam, Bibhu Mohapatra, L'Wren Scott, and Peter Som.

Each wrap kit is $16, contains enough wraps for 3-4 manis, plus an NCLA nail file.  Five dollars of every kit sold goes to Girls Who Code, a nonprofit that helps young women pursue careers in technology and engineering.  You can find them exclusively at Barney's Co-op and on www.shopncla.com.

RSP: What's your personal tip (color, nail design) for NYE?
Elin: We always think about what outfit we're wearing on New Year's Eve, but you can't forget about your best accessory—your nails!  Nails can be great in a dark shade topped with a large flake glitter like NCLA Hollywood Hills Hot Number lacquer to create a NYE confetti effect on your nails. It's the perfect pairing with your champagne toast!

If you're in the LA area, stop by our Nails A La Carte Pop Up Manicure Bar at the Kitson Flagship store, 115 Robertson Blvd.  Come in on New Year's Eve, we're open and doing custom NYE manicures all day! Visit www.shopncla.com to book an appointment.

RSP: See you at Kitson for a mani!

Bisous ♥

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